In Britain, women are campaigning against lads mags.
This is because they are misogynistic and pornographic, and sold on clear display in most newsagents and supermarkets.
They are even displayed next to teenage girls’ magazines and children’s comics
Lads Mags contain many pornographic images and adverts, but are not considered nor displayed as pornography. This is because Lads Mags want to remove the stigma from reading pornography from their magazines to boost their sales. This means that they are available to sell to any age and are no restrictions on their display, with them often being displayed prominently to increase sales.
Lads Mags are misogynistic. They characterise women as breasts and ass for men to ogle and grope, as holes for men to fuck and as prey to be caught. They hold features such as virgin competitions, ‘babe’ competitions and offering breast enlargements to women. They make jokes about sexual harrassment and trivialise the harm of the sex industry. They encourage men to take photos of women near-naked without their consent. They promote the aspiration in young women to become glamour models. They do this by promising them fame and fortune, in the exchange of half-naked photos.
Lads Mags are aggressive in promoting their brands:
We are seeing Lads Mags hold events in universities, which means women stripping for male student entertainment.
We are seeing Lads Mags and The Sun holding babe competitions in bars.
Newsagents are given point-of-sale branded merchandise to promote Lads Mags. Also lads mags are often put on prominent display in newsagents, which are spaces paid for by the parent company to push sales.
Soldiers are given Lads Mags T Shirts to boost morale.
For other examples click this.
Lads Mags are at the forefront of a wider move towards the normalisation of pornography- this is by rebranding pornographic images as ‘not porn’ but ‘sexy images’ of ’empowered glamour models’ which serves to proliferate the sexual objectification of women as something postive and aspirational for women. This trend brings porn into the mainstream and denies the exploitation of pornography. The perpetual representation of women as sex objects is dangerous, as this represents women’s bodies as dehuminised, sexualised play-things that men can ogle, grope and invade.
We are campaigning for shops to stop selling lads mags. We say shops shouldn’t sell lads mags if they support women’s rights. Women will never be equal if we are perpetually viewed and portrayed as tits, ass and holes for men.Please get involved in the campaign
Things you can do
Encourage your local newsagents to stop selling them, or at least display them on top shelf. You can send them a letter, and speak to them in person.
Encourage high street shops and supermarkets to stop selling lads mags. You can send them letters and also email them. Please see a list of the offending shops and supermarkets in the complaints section.
You can sticker lads magazines. If you don’t have a printer, write your own
You can hide lads mags in shops.
You can turn them over to the back page, or open them to the porn pages , so people can see them for what they are
You can email the lads mags companies to complain, see contact list below.
You can demonstrate against lads mags out side shops to encourage them to stop selling them. It is very easy to make a leaflet and hand it out to people who walk into the shop. If you need advice then email me.
You can complain to your male friends/family/partners who read lads mags.
You can take photos of lads mags on display in irresponsble places and send them to me!
So please join us in the campaign against lads mags.
I am always interested in hearing if you make complaints or do any actions, so please contact me at email@example.com
If you would like to complain about lads mags and ‘porn papers’, below are the contact details
Head Office: Mappin House, 4 Winsley Street, London, W1W 8HF
Phone: 020 7182 8000
Editor-in-Chief: Anthony Noguera 020 7182 8301
Deputy Editor: Ben Knowles 020 7182 8341
Executive Editor: Chris Bell 020 7182 8341
Head Office: 26th Floor, IPC ignite!, King’s Reach Tower, Stamford Street, London, SE1 9LS
Phone: 020 7261 5660
Editor: Phil Hilton 020 7261 5660
IPC Media, 26th Floor, Stamford Street, London, SE1 9LS Phone: 020 72611 5562
Editor: Martin Daubney (contact through PA)
Editor’s PA/Office Manager: Lisa Wallis 020 7261 5562
30 Cleveland Street, London W1T 4JD
Phone: 020 7907 6439
Features Editor: David Whitehouse 020 7907 6412
Mappin House, 4 Winsley Street, London, W1W 8HF
Phone: 020 7182 8021
Editor:Ross Brown 020 7182 8028
Jordan House, 47 Brunswick Place, London, N1 6EB
The Daily Sport:
19 Great Ancoats Street, Manchester, M60 4BT
Phone: 0161 236 4466 or 079011177678
London: 020 7782 4100
Manchester: 0161 2280210
Glasgow: 0141 420 5200
Dublin: (01) 602 8866
The Daily Star
The Northern & Shell Building,
Number 10 Lower Thames Street,
Complain to shops who sell lads mags and porn papers
020 7432 2000
0845 277 7447
Visit Lads Mags Blog to see the front cover of lads mags subverted